Week 5 - Let's test! The MOM's experiment!

We opened the fifth week of Bootcamp with a concept: visualizing success. This technique, developed in the sport sector, is shared by many talented people such as Mohamed Ali, Wayne Rooney or Micheal Jordan. It is not daydreaming, it is focussing on every detail that will characterize the moment in which you achieve your purpose. The last round of a box fight, the moment in which you score the match point or, why not, also the moment in which you realize your business idea. Sometimes, in fact, the biggest limits that we have to face are inside our minds. We tend to imagine only how things can go wrong and problems become bigger and bigger the more we keep thinking about them. After all, how can you try to build something if you are not even able to imagine it in its final version?

I think that this is the most important aspect enclosed in the protypes we are developing and testing this week. We are, in fact, building a visual representation of our business ideas and propose them to the target users. Of course, there is not a unique best practice and creativity plays a fundamental role. It can be a video a mock up or an event, the important thing is that by showing our prototype we can get a feedback and a clear demonstration of approval or disapproval from our target consumers.

I found really enthralling and telling the experiment run by the crew of MOM.

This guys are developing a night bus service on demand. It will cover the area of Treviso and its adjacent zones and it will be available every Friday and Saturday night from 9 p.m to 2.30 a.m. The aim is to connect the suburbs with the area in which clubs and pubs are concentrated. It is targeted to teenagers between 15 and 19 years old and young adults between 20 and 25 years old. In the past weeks the guys discovered that the first group of costumers gave a greater amount of positive feedbacks being that they don’t have a driving license and rely a lot on the lifts given by the parents. In order to get closer to these target users and understand better which route should the bus do, the crew organized an event in Piazza Borsa on Friday 13th on November which started at 10 a.m and finished at 14 p.m. They decided to bring a bus in the middle of the square and decorate it with all the info about their project. They asked to the public their opinion and showed them the app of their service. They let the people enter the bus, put a sign on the map showing their preferences and leave a feedback.

To conclude, I have been really impressed by the work done by all the crews! I particularly enjoyed discovering what my friends were doing. Passing by the tables were the guys work, one could really feel that something was happening, they were visualizing their ideas. We asked for suggestion and opinions to each other and it was really motivating seeing the others at work with videos, paintings and glue. I admit that sometimes I feel a little bit tired, but I arrive home always smiling. Every day I am looking forward to reach our “home” in the Quartiere Latino and work surrounded by motivated people who work hard and share their passion.